I recently reviewed some Dirty Fukker underwear on Sex Toys Buzz. You can read the review here.
James, the founder and proprietor of Dirty Fukker Underwear was kind enough to answer a few questions about the brand and its very in-your-face image.
Alex: How did DF start?
James: DF started when I the company I worked for in Camden closed and I wanted to do something for myself. I had a background in design and my housemate [who] was really into underwear said I should design him something for him. So I did and it went from there.
Alex: I hesitate to ask but where did the name come from?
James: He was never home, the boxer briefs have a condom pocket, the name just followed naturally.
Alex: LOL. So, how long have you been creating underwear?
James: It been about 2 Â½ years now.
Alex: Who creates the designs for DFU?
James: I create all the designs for DFU.
Alex: So, anything new in the pipeline?
James: There`s a new Punk design coming out in the next few weeks, my reference to the great time I had working in Camden.
Alex: Sounds interesting, I`ll keep my eye out for them. Who are you aiming DF Underwear at? What`s your target demographic?
I`m not aiming at any market specifically. My target demographic is guys that want fun sexy underwear.
Alex: What are your best sellers?
The best seller by far has been the Jocks. We started out making Boxer Briefs and then due to customer demand produced a Jock and it has been a massive hit.
Alex: Do you see DF as a brand for boutiques or as something that like FCUK could end up in the large chains?
James: The DF brand is available worldwide in a number of independent stores, but I have been approached by a couple of high street chains who have shown interest. I suppose it all depends on how brave the buyer`s feeling.
Alex: LOL. Given that you`ve yet to get them on the rails at M & S. Where can people buy your products?
James: In the UK you can get the DF line from Quake for Men in Northampton, Oh La La in Barnsley, Fetish Freak in London to name a few we`re hoping to get into the new DV8 store in Soho when it opens and there`s also a list of stockists world wide at www.dirtyfukkerunderwear.com.